Do you want to measure how well your business's online presence is performing?
A key indicator is how easily customers can connect with you.
One important element of this interaction is the "Contact Us" form. These simple forms not only facilitate a direct line of communication between a company and its clientele but also enhance customer service by simplifying the process of reaching out for support, inquiries, or feedback.
In this article, we will explore what makes an effective contact form and showcase several contact form examples that businesses have implemented to improve customer experience and foster better relationships.
What is a Contact Form?
A "Contact Us" form is a dedicated section on a business's website where visitors can leave messages, ask questions, and communicate directly with the company.
Typically found on a standalone page or integrated into other parts of the website, these contact forms serve as a critical tool in business communication and customer service. They allow companies to gather essential information from visitors, respond to their needs, and maintain an open line of communication.
The primary purpose of these forms is to facilitate interaction that is not only immediate but also organized, ensuring that no customer query goes unanswered.
Types of Contact Forms
"Contact Us" forms come in various designs and formats, each tailored to meet specific business needs and customer interaction strategies. Here are a few common type of contact forms:
Support Requests: Designed to help users report issues or seek assistance with products or services. These forms often include fields for describing the problem, attaching relevant files, and sometimes an option to prioritize the urgency of the request.
Sales Inquiries: Used by potential customers interested in purchasing products or services. These forms usually ask for details about the customer's needs and preferences, which helps sales teams provide personalized responses.
General Information: For visitors seeking more information about the company, such as partnership opportunities, careers, or press information. These multi-step forms tend to be simpler, with fields for basic contact details and the nature of the inquiry.
What is Included in a High-Converting Contact Form?
Most "Contact Us" forms include a few standard fields that are essential for basic communication needs:
Name: Allows the company to address the individual personally in any correspondence.
Email Address: Vital for responding to inquiries. This is the primary communication channel for most online interactions.
Message Field: A free-form text area where visitors can type their questions, concerns, or messages. This additional field is crucial as it provides the visitor the opportunity to describe their reason for contact in detail.
These elements are the backbone of any "Contact Us" form, ensuring that the business has the necessary information to initiate a conversation with the visitor.
Additional Features
To further improve the functionality and user-friendliness of "Contact Us" forms, businesses often incorporate additional features that streamline the process and enhance the user experience:
Auto-Fill Functionality: This feature automatically fills in fields based on known data from the user’s browser or account, reducing the effort required to input information and minimizing errors.
Dropdowns for Specific Inquiries: Including dropdown menus with predefined options for the type of inquiry (e.g., Technical Support, Sales Question, General Information) helps in routing the query to the appropriate department quickly and efficiently.
CAPTCHA or Security Questions: To prevent spam and automated submissions, forms may include CAPTCHA verification or simple security questions that must be answered correctly to submit the form.
Confirmation or Thank-You Page: After a form is submitted, redirecting to a confirmation page or displaying a thank-you message reassures the user that their message has been received and provides information on what to expect next.
5 Outstanding "Contact Us" Form Examples
1. Grammarly
Grammarly Grammarly, known for its powerful text editing software, ensures that its "Contact Us" page is user-friendly. The page is intuitively designed, placing a prominent support link in a vibrant green at the center, making it immediately noticeable for users seeking help. The minimalist design caters specifically to the needs of its users, many of whom are likely visiting this page with support queries.
A standout feature is the automatic filling of user information for those with the Grammarly extension installed, eliminating the need for returning users to repeatedly enter their details. This automation leads to a smooth, efficient user experience that lets customers focus more on using the application rather than navigating support protocols.
2. Scribd
Scribd, a comprehensive digital library, enhances user experience with a uniquely engaging "Contact Us" form. The page includes essential contact options and social media links, seamlessly integrated into the layout.
Beneath this, an interactive array of buttons allows users to quickly access the resources they need, whether it's initiating a chat with customer service or sending an email directly. This approach ensures that visitors to the page can easily and efficiently find the help they need without unnecessary navigation, reflecting Scribd’s commitment to user convenience and innovative design.
3. Accenture
As a global professional services company operating in 120 countries, Accenture's "Contact Us" page must handle an enormous variety of inquiries. The page is cleverly designed with compactness in mind, featuring expandable sections that allow users to access a wealth of contact information without overwhelming them. This method of organization makes it easy for users to find exactly what they need quickly and efficiently.
4. Kinsta
Kinsta's "Contact Us" page offers a seamless navigation process that doesn't require page reloads. The page smartly categorizes contact inquiries into popular categories, including Kinsta hosting, pricing, support requests and affiliate marketing program.
This categorization helps in directing users straight to the relevant form, created to their specific needs. For instance, if a user is interested in hosting services, the form dynamically adjusts to request information about the number of websites and expected traffic, ensuring Kinsta gathers precisely what's necessary to address the inquiry effectively.
Moreover, Kinsta sets clear expectations from the start, informing users that they can expect a response within one business day, which helps manage customer expectations and enhances satisfaction.
5. Stripe
Stripe online contact form is meticulously designed to gather comprehensive information from potential clients, starting with basic but essential fields such as work email and country. This initial data helps Stripe understand the geographic context of the inquiry.
As users proceed, they are prompted to provide additional details, including their name, phone number, job title, and company website. This layered approach to data collection ensures that Stripe captures all necessary information to understand the prospect's business environment and needs effectively.
The design of the form itself is clean and user-friendly, focusing on ease of use to encourage completion. Each field is clearly labeled, reducing user confusion and streamlining the process of filling out the form.
Want to Create a Free Contact Form for Website?
If you're planning to design or update your business's contact form, consider visiting involve.me. This online form builder platform provides free contact form templates that are fully customizable to meet the unique requirements of your business. It offers a cost-effective solution for creating professional-looking forms, all without the need for technical expertise.
With involve.me, you can take advantage of a variety of design options and features that help in collecting information efficiently, improving the overall experience for both your team and your customers.
Create a well-designed contact form will help ensure that your business is approachable, responsive, and customer-focused.
