Struggling to come up with a great lead magnet idea for your coaching business or personal brand?
In this article, we’ve compiled the most effective lead magnets that work like a charm and can help you supercharge lead generation strategy.
Let's start with what a good lead magnet can actually look like and why you should bother creating one in the first place.
What’s a Lead Magnet?
A lead magnet, sometimes called a lead generator or bait, is a valuable freebie that draws your potential clients into your sales funnel. It may be a promo code, discount, free consultation, etc.
As an alternative, you may give a free piece of content to your leads in exchange for their contact information (name, email, phone number, address, and the like). In this case, there’s a huge arsenal of eye-catching lead magnets examples for coaches and business leaders:
Masterclasses
Templates
Infographics
Workbooks
Courses
Guides
Tools, etc.
Look at the example of a free guide with tools used as a lead generator by Pamela Wilson, a marketing advisor:
3 Key Advantages of Lead Magnets
Here is what you can achieve using unique lead magnets on your website:
Build Trust and Reputation
When you provide valuable information as a freebie, you inspire confidence and establish trust. Your audience understands that you’ll add even more value in your paid materials. With high quality content you can also demonstrate your authority and professionalism as a business leader or coach.
Expand Your Email List
HubSpot reveals that half of marketers use lead generators to collect email addresses. Not without a good reason. You can grow your email list automatically with a lead magnet that converts, without any extra effort.
Increase Conversion Rates
A page with lead bait can turn considerably more web lurkers into clients.
For example, Anna Bolton, Founder of Conversion Copy Co, achieved 50% to 60% conversion rates from lead magnets on her website. That’s quite an impressive result in comparison to the conversion rate of the average landing page, which is only 2.35%, according to WordStream.
13 Killer Lead Magnet Examples for Coaches & Entrepreneurs
Ready? Win your audience over with the best lead generators listed below.
Online Quiz
Quizzes are entertaining and simple lead magnets that can help you get up to 40% of email subscribers converted from website visitors. It’s an 8–10 times higher opt-in rate than in any other lead generating channel.
As a coach and expert, you can provide valuable information and personalized recommendations through an online quiz. In this way, you establish yourself as an expert in your field and build trust with potential customers, increasing the likelihood that they will choose to do business with you in the future.
A personality quiz is a sure-fire way for generating high-quality leads. Take a look at a two-minute quiz offered by Carol Tice, a freelance-writing business coach, on her website Make A Living Writing: Which type of writing career should you pursue?
It’s also worth knowing that BuzzFeed style personality quizzes have become rather popular these days. They have the highest completion rate. 96% of people who start a BuzzFeed quiz finish it.
You can use a personality test maker at involve.me to create a gamified lead generator, learn more about your target customers, and connect with them on a more personal level.
Create Your Own Quiz
Start with a template
E-book
An e-book is one of the most widespread lead magnets among marketers. Based on the same report by HubSpot, 27.7% of them prefer ebooks to capture leads.
Neal Schaffer, a digital marketing coach, uses as many as five free ebooks as lead magnets. He created a lead capture page for each ebook (see one of them below).
You can also go with one ebook chapter. That’s what Sarah Weise, a marketing strategist, does.
Checklist
A checklist is a collection of items/points that have been condensed from a large portion of content into a concise list.
“At a psychological level, checklists can dampen anxiety, as they give people a structured plan,” explains Stephan Baldwin, Founder of Assisted Living.
“They can also help your audience feel more successful and satisfied. A checklist provides a short and fast solution with minimal mental effort. Going through a checklist item by item, people feel satisfaction from putting imaginary or physical “ticks” near each point,” he notes.
On his website, Stephan Baldwin offers an assisted living guide and checklist for seniors with a step-by-step process from researching facilities to touring them to finally choosing the community.
Just two seconds after you arrive at Makerandmoxie.com, Hollie Arnett’s hub for helping brands and creatives, a free branding checklist pops up in front of your eyes.
When you create a compelling lead magnet like a checklist, you should focus on your leads’ pain points and make it readable and easy to go through. It may be a list of bite-sized, simplistic activities that should be done to achieve a certain result. Alternatively, you may create a bulleted summary from one of your online courses or blog posts.
Webinar
76% of marketers claim that webinars help them drive more qualified leads.
Indeed, a webinar is an interactive virtual event and a powerful lead magnet for businesses. For one thing, a video format is highly engaging. Through visual interaction, your target audience can connect with you on a more immersive level. For another, you can start a Q&A session during your webinar and make this connection even stronger.
Here’s an example of a free webinar hosted by Janet Murray, online business strategist.
Similar to Murray, you can create a landing page for your webinar to attract a desired number of attendees, and convert more visitors into email leads.
For hosting a webinar, check these platforms:
Zoom
Livestorm
ClickMeeting
EverWebinar
AnyMeeting
GoToWebinar
WebinarGeek
How often should you use webinars to create a high-converting webinar funnel?
Of course, it depends on your business, your objectives, and your audience’s needs. In this podcast, Sigrun Gudjonsdottir, a business mentor, emphasizes that she ran webinars on a weekly basis to expand the subscribers list and increase revenue.
Cheat Sheet
Cheat sheets are among the greatest lead magnet ideas that businesses should use to attract leads. You can break a complicated or long piece of information into simpler and smaller chunks and help your audience cope with it better.
E.g., the founder of Smart Blogger, Jon Morrow created a cheat sheet with headline hacks for writing a viral blog post.
One more example:
John Corcoran, an entrepreneur who helps companies grow, prepared a cheat sheet to capture B2B leads. It contains five tools to boost podcast ROI.
Report
“A lead generator like an industry report positions your brand as an authoritative voice in the relevant field,” says Nate Tsang, Founder & CEO of WallStreetZen.
“It also helps your potential clients understand how well you can work with data, do market research, and analyze the results.
At WallStreetZen, we’ve been using reports on the stock market to generate top-quality leads and strengthen the company’s reputation,” he reveals.
Here’s one of the popup reports by WallStreetZen.
You can create custom branded reports, graphs, and charts to share those with your leads and enhance your authority as a thought leader and professional in your business area.
Workbook
Using workbooks as lead magnets can be an effective strategy to boost your coaching practice. By providing a structured and guided environment with clear instructions, you can offer your leads a valuable resource for learning new skills and solving cognitive tasks
A workbook typically consists of three major elements:
Cover page
Intro
Worksheets
Each worksheet may contain an exercise or other interactive activity that must be completed.
E.g., writing coaches at MyWritersBloc share a 34-page workbook with guided journaling exercises.
One more example:
TaJuanna M. Taylor, a business coaching expert at BootstrapDreams, developed the Clarity Canvas™ Workbook for generating qualified B2B leads.
Challenge
Challenges can be a fantastic way to engage and inspire your audience, as they offer the opportunity to experience a sense of accomplishment and fulfilment.
However, if you decide to choose it as one of the attractive lead magnets for your coaching business, you should know that it’ll have different converting potential for different groups of people.
If you rely on psychographic factors in customer segmentation, you’ll see that not everyone is ready to take challenges.
Challenges best fit the psychological profile of those who are not afraid to step out of their comfort zone, test their mettle, and push boundaries.
Back2MarketingSchool, for example, uses a free 7-day marketing challenge as a lead generator to reach such a type of audience.
Podcast
Podcasting is a great lead gen tactic that converts 25 times better than a blog, for example. No wonder that 82% of marketers planned to invest the same amount of money or even raise investment into podcasts in 2022.
A podcast is a perfect lead magnet example for businesses that want to drive B2B leads. Logan Mallory, VP at Motivosity, shares how their company gets the best from podcasting:
“We started using a podcast as a lead magnet in 2020. In The Silver Linings Podcast, we talk with people-focused HR gurus and business leaders about how they build engaging employee experiences and promote workplace happiness. In this way, we encourage other companies to change their workplaces for the better and try Motivosity for achieving that.”
Motivosity’s team also invites leads to check out The Silver Linings Podcast on such popular platforms as Spotify, Apple Podcasts, and Stitcher.
Logan Mallory recommends the following list of podcast tools to help you get started with podcasting:
For making podcasts – Alitu, Anchor
For remote interviewing – SquadCast, Zencastr, Streamyard
For editing audio files – Auphonic, Krisp, Audacity
For creating audio clips for social networks – Wavve, Headliner
For collecting voice messages from podcast listeners – SpeakPipe, Telbee
Mini-course or a Short Class
Coaches who are eager to attract leads and convert them into buyers may have some concerns about using lead magnets as part of their strategy.
What if your leads don’t want to pay for the full course after taking a mini-one?
There’s a trick: mini-courses or short classes should look more like trailers to movies. They should make your course or class participants curious and crave for more information. You need to find balance and don’t give out too much valuable information.
For example, Marie Forleo and Laura Belgray, copywriting experts, lure their potential customers by offering them a free writing class to kindle their interest even more to join The Copy Cure training program.
Discount or Coupon
According to RetailMeNot's research, 67% of people have made a purchase they hadn't originally planned to because of a coupon or discount. This statistic underscores the effectiveness of using discounts and custom coupons as lead magnets in coaching practices.
Discounts
Tony Robbins, for example, gives $100 as a discount on a ticket to his life-changing event. There’s also a countdown timer that pushes leads to speed up the decision-making process. Limited-time offers like this one also evoke the fear of missing out and make people grab the opportunity.
Coupons
As a matter of fact, 68% of consumers say that coupons increase their loyalty to the brand. You can easily create custom coupon codes for your coaching classes.
Roma Sharma, a certified emotional wellbeing trainer, mentions an 85% discount coupon in her Medium article and makes it an alluring lead magnet for her course.
Don’t shy away from coupon announcements on social media too. For example, Sumit Jain, a certified SAP coach, shared a coupon code for his Udemy course in one of Facebook groups.
Video
Solopreneurs give preference to lead generators in the form of videos, the study shows.
In order to make an effective video-powered sales funnel and turn strangers into customers, consider the following video lead magnet ideas:
How-to video
Video-sample
Explainer video
Webinar excerpt
Video-challenge (for workouts), etc.
Here’s a video clip used as a lead magnet by David Sharpe, marketing coach and founder of Legendary Marketer.
Planner or Calendar
Although they come last on this list of lead magnet examples for coaching business, planners and calendars can be highly useful for attracting new leads on-site.
If you’re a fitness coach, you can make a workout calendar for your target audience. Here’s a monthly workout plan designed by Cassey Ho, a fitness instructor.
Power Up Your Lead Magnet Strategy With involve.me
There you go.
You’ve got 13 awesome lead magnet ideas rounded up in one place.
Don’t wait any longer and make your first lead magnet right now.
involve.me can help you create a superb lead gen quiz in no time. You can grab your leads’ attention with interactive elements like GIFs, images, or videos inserted into your quiz. Customize the look, experiment with colors, and make it memorable and engaging. On you go – get started with a free plan here.
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Author
Rachel Melegrito left her career as a university instructor to become a full-fledged content writer. She is also a licensed occupational therapist and a budding SEO strategist.
