Welcome to the exciting world of e-commerce where personalized experiences are all the rage. As a Shopify store owner, you certainly don't want to miss out on the fun.
And guess what? You don't need to be a coding wizard to build killer product recommendation quizzes for your customers! With a no-code quiz builder, you can create a shopping quiz that matches your customers' preferences with your products.
In this article, we will explore how to easily build a product recommendation quiz for Shopify using a drag-and-drop no-code builder involve.me.
For now, hold your horses before we jump into the nitty-gritty of involve.me. Let's talk about why quizzes are so crucial to increase online store sales and customer engagement
Did you know that Buzzfeed has over 96% of quiz completion rate? That's insane!
Plus, 81% of people agree that interactive content is more attention-grabbing than static content.
And get this, over 88% of marketers say interactive content helps brands stand out. That's a lot of love for quizzes!😲
These statistics prove that interactive quizzes can significantly impact your business's lead generation, conversion rates, and customer engagement. So, creating a quiz for your ecommerce site should be a no-brainer if you want to up your sales game and engage your target audience in a fun way.
What is a Product Recommendation Quiz?
Have you ever taken a Buzzfeed quiz to find out which Hogwarts house you belong to? 🏰
Well, a product recommendation quiz is kinda like that, but for shopping!
Basically, a product recommendation quiz is a fun and interactive tool that helps businesses suggest products that match their customers' interests, preferences, and needs. It's a great way to personalize the shopping experience and make it feel like you have a personal shopping assistant.
Here is an example of a personalized product recommendation quiz:
Modern consumers search for brands that offer a personalized experience. According to McKinsey, personalization can lead to a 20% increase in customer satisfaction and 10-15% boost in conversion rates.
To make the most of personalization, you need to know your customers inside and out - their challenges, habits, and goals. This is where a product recommendation quiz can be a game-changer for e-commerce brands.
By creating a quiz, you can collect actionable data straight from your customers, steer them toward the products they're looking for, and even increase your email list.
It's important to remember that generic, non-targeted marketing campaigns will not be effective. In fact, 83% of online shoppers are willing to share personal information to receive a personalized shopping experience. This includes relevant messages, offers, and value.
So, if you have a store on Shopify, the personalized product recommendation quiz should be the next thing to look into. It's the perfect tool to connect with customers and make their shopping experience memorable.
Advantages of Product Recommendation Quiz for Your Shopify Business
With so many products available, customers are looking for a personalized shopping experience to find the products they need quickly and easily. A product recommendation quiz can provide just that. Here are the key benefits of having product quizzes on Shopify:
Improved Customer Experience: A product recommendation quiz helps customers find the perfect products that match their preferences and needs. This results in a more personalized and enjoyable shopping experience for your customers.
More Sales: By providing customers with accurate product recommendations, you are more likely to convert them into paying customers. This can lead to an increase in your store's sales and overall revenue.
Increased Customer Loyalty: You are building trust and loyalty by providing a great shopping experience for your customers. Customers are more likely to return to your store and make additional purchases in the future.
Better Understanding of Customer Needs: The data collected from your product recommendation quiz can give you valuable insights into what your quiz takers are looking for. You can use this information to improve your product offerings and effectively target your marketing efforts.
Increased Engagement: A product recommendation quiz can be a fun and engaging way for customers to interact with your store. It can also help customers discover products they may have yet to consider.
Increased AOV (Average Order Value): By providing accurate product recommendations, customers are more likely to purchase multiple items at once, including complementary products. This can lead to an increase in the average order value for your shopify store.
What Businesses Should Offer Product Quiz on Shopify?
Some of the top businesses that can benefit from using a product recommendation quiz on Shopify include:
Fashion and clothing retailers: Help customers find the perfect outfit by recommending pieces based on their style preferences.
Beauty and skincare brands: Offer personalized skincare routines by recommending products based on skin type and concerns.
Home goods and decor retailers: Guide customers to furniture and decor that matches their taste and home style.
Outdoor and adventure gear companies: Match customers with the right gear for their next adventure, whether it's camping, hiking, or something else.
Pet care businesses: Help pet owners find the best products for their furry friends based on their needs and preferences.
Tech and gadget companies: Recommend the perfect tech product for customers based on their interests and needs.
The truth is, all e-commerce stores that want to provide a personalized and engaging shopping experience for its customers can use a quiz. Whether you sell clothing, home goods, beauty products, or anything in between, a quiz can help you connect with your customers on a deeper level.
Easy Steps to Build Product Recommendation Quiz with involve.me
Creating a product recommendation quiz with involve.me and embedding it into your Shopify store is a straightforward process. This will help your business enhance customer experience and drive conversions. Let me explain it step-by-step:
Step1: Get Started with involve.me
Sign up for a free account with involve.me and unlock its quiz builder features and customizable templates to jumpstart your quiz creation.
Step 2: Pick a Template or Build from Scratch
Once you log in, head to the templates section to see the available templates. The involve.me platform provides numerous quiz templates you can use as a foundation for your product quiz.
Pick one, make a few modifications, and your quiz will be ready to go! Or, you can create your quiz from scratch and unleash your creativity. Here I will show you to create your quiz from scratch:
Step 3: Choose the Project Type
To begin, choose a name for your project. I name my project "Discover Your Ideal Skincare Products." Next, I select the "Answer-based Outcomes" project type. For product recommendation quizzes, Answer-based outcome projects are usually more fitting, since you can map the answers to the most fitting product (outcome).
Step 4: Define Outcomes
Now, it's time to define the outcomes. That's right, outcomes!
You may be wondering why I didn't begin with quiz questions and answers. Starting with outcomes makes it easier to link the answers and provide relevant recommendations to customers.
My quiz is based on providing recommendations to customers according to their skin types, so my outcomes are Dry Skin, Oily Skin, Combination skin, and so on!
To define your outcomes, go to the Content Element section, insert a content card, and briefly explain each outcome.
Pro Tip # 1: Add eye-catching images to your quiz to increase user engagement.
Pro Tip #2: To drive immediate traffic to your website and possibly even boost sales, add a "Check out latest deals" or "Buy now" button in your outcomes. To do this, drag and drop a Button element from the Content Elements section into your canvas.
Step 5: Play Around with Content Elements
Customize the look of your quiz, and try out various options from the Project Design Tab. For example, I add an attractive background to the quiz to make it more appealing.
To preview your draft design, click on "Preview" in the top-right corner of the
screen. This is what the quiz looks like now.
Ummm! Well, the content card could look nicer here. No worries, I can erase it by adjusting its visibility to 0.
Awesome! I love the way it looks now!
Step 6: Define Questions and Answers
Get creative while defining your quiz questions and answers! I've chosen the Multiple Choice option from the Content Elements, but feel free to try different options.
Remember to keep your questions related to the quiz theme and provide answers to help users discover their skin type.
Here's a helpful tip: You can adjust the answer layout from the Answer layout option.
For example, I adjusted mine to 3 columns since I have five options in my answers.
Do you want to take your quiz to the next level of personalization? Add a contact form at the beginning of the quiz and ask for the quiz participant's name.
Then, in the Multiple Choice option, go to the Question Text section and add {{first name}} to your questions!
Imagine having a personalized conversation with your customer. Exciting, right? Take a look at how it can look:
Step 7: Link Your Answers to Specific Outcomes
increase the effectiveness of your quiz by linking each answer to a distinct outcome. Add value to each outcome to ensure your potential customers receive the most appropriate product recommendations.
Go to outcome settings to establish ranges for your outcomes. Voila! It's done.😍
Step 8: Embed Your Product Quiz on Shopify
It's time to publish your quiz. Preview it before publishing to see if needs any edits.
Once you click publish, you'll be redirected to a page with general settings.
Browse through various options related to email notifications, access, personal data, social media sharing, and tracking. I strongly advise you to track your quiz's performance to stay informed about your users' actions.
After you explore all the settings, click publish again. Your quiz is now live! You'll receive a link, QR code, short link, and embed code to share with your audience.
To insert your project into Shopify, go to the desired page and click the < > icon located at the upper right corner to switch to the HTML view.
Next, paste the embed code into the editor and hit the Save button. Finally, click on View Page to see your project embedded on the page.
Once the quiz is complete, send captured leads directly to your CRM or email marketing tool to nurture and convert them into loyal customers.
Summary
In a nutshell, personalized online shopping experience is a big deal these days, and product recommendation quizzes have emerged as a must-have tool for any savvy Shopify store owner. By aligning your customers' preferences with your store's products, these ecommerce quizzes can do wonders in boosting your sales and making your customers happy.
With involve.me's no-code quiz builder you don't need to be a tech whiz to build a killer product recommendation quiz strategy for your Shopify store. So, what are you waiting for? Dive in and create your shopping quiz today - it's a fun and easy way to drive sales to the next level!
