Workplace culture directly affects employee well-being, performance, and overall company success. The most admired companies—those that attract and retain top talent—regularly measure job satisfaction through employee engagement surveys.
Want to elevate your company and become a better workplace? Your team should consistently conduct employee surveys and act on the insights gained.
In this article, we’ll show you how to create an employee engagement survey without technical expertise, along with providing survey templates and the best practices.
Why Employee Engagement Surveys Matter
In Jim Collins' book "Good to Great," there’s a compelling story about an off-duty employee who overheard a customer complaining about the service they received from the company where the employee worked.
Despite being off-duty, the employee approached the customer and offered help. Rather than ignoring the unhappy customer, the employee chose to protect the company's image.
That's the power of employee engagement.
Engaged employees care about their organization, they are more productive and less likely to leave.
If the management team isn't convinced that employee well-being should be a priority, consider the following statistics: Companies with high employee engagement are 21% more profitable, according to Gallup.
Your team can run regular employee engagement surveys to:
Understand employee satisfaction and morale.
Retain top talent by creating a positive work environment.
Identify areas for improvement in management and workplace practices.
Here's an example of the effective employee engagement survey:
☝️It's a customizable template, get it here.
To create a similar, embedded survey for your company, keep reading.
Creating the Survey with Ease
In this short guide we're going to show you how to create a survey using involve.me's survey maker.
involve.me features an AI tool that generates survey questions based on a simple prompt. Just describe your goals for the survey, and the AI will create relevant questions for you. Test it out without registration:
Create your survey with AI
Just paste your URL & click generate
Here's what kind of prompt you can use to generate an employee engagement survey:
“Create an employee engagement survey focusing on job satisfaction and work environment"
One of the greatest benefits of survey generation is that involve.me's AI creates surveys with your company’s branding elements. This means you won’t need to manually add the company's logo or search for the brand color codes.
The AI might generate questions like “How satisfied are you with your current role?” or “How do you rate the support you receive from your senior leaders?”
If there are some specific to your organization question, create a free account to edit generated surveys. involve.me’s drag-and-drop editor allows you to place all elements on the canvas easily. Here’s what the editor looks like:
involve.me's editor with drag-and-drop functionality
Another way to create a survey is by logging into involve.me and choosing from a variety of templates that are fully customizable.
involve.me template library has HR templates across all industries. Take a look at the employee engagement survey templates:
Collect employee feedback
Start with a customizable template
When editing the template, add your company’s branding, and tailor the design to suit your needs. Change question types (multiple-choice, scale, open-ended), add images, and adjust the survey’s color scheme to create better survey experience for employees. Before sending it out, test the survey internally to ensure all questions are clear and the survey works seamlessly on desktop and mobile devices.
Pro Tip: When running employee surveys, we recommend connecting other tools for better data storage. For example, you can connect your custom survey to Notion, Excel, Google Sheets, Airtable. This way valuable insights can be viewed by your colleagues as well.
Also, consider sending out the automated email confirmation after employees complete the survey. To do that, navigate to Configure in the involve.me’s editor. Then go to Email Notifications and write your email copy. The company’s survey, however, can also be anonymous.
“ Employee retention is a big issue in the workforce. One-third of new employees quit after about 6 months.“
Top Employee Engagement Survey Questions
Kim Scott who wrote one of the best leadership books "Radical Candor" developed an approach to feedback based on the balance of caring personally with challenging directly. In an interview, Kim emphasized, “People just don't give feedback because it's hard and it's scary.” The cornerstone of the success of Radical Candor is being comfortable giving and getting constructive feedback.
Instead of asking employees to provide overall feedback, ask concrete questions to give employees a chance to share more insights.
For example:
What should your manager start doing to help you work more effectively?
Are there any specific policies or practices that help you manage work-life balance?
Do you feel that your manager communicates expectations clearly?
Do you have opportunities for professional growth and development?
What is the next skill or area you would like to develop in your professional career?
It's not possible to give generic answers to these questions or hide the fact that something is off at the workplace.
If you only ask general questions like, "How satisfied are you with the company overall?" employees might not open up. Sometimes, all that is needed when creating employee engagement surveys is a bit of empathy and genuine interest in another human being.
When to Send Out Surveys
Clearly explain why the survey is being conducted and how the feedback will be used. Employees are more likely to participate if they understand the importance of their input in shaping the workplace.
Pro Tip: Guaranteeing anonymity can help employees feel safe to provide honest and candid feedback without fear of repercussions. To create an anonymous survey with involve.me, simply ensure that none of the questions request personal information that could identify the respondents.
Timing is crucial for getting accurate and useful responses. Here are some tips on when to send out surveys to gain meaningful insights:
Check-ins on regular basis (every three months) help track changes over time.
After major company events, like training sessions or team-building activities.
Comprehensive annual surveys to get a deep dive into employee engagement.
💡 Low participation? Consider offering incentives for completing the survey, such as a small reward, entry into a raffle, or a team lunch.
Analyzing the Survey Results
While we recommend reading all open feedback from employees yourself, you might want a quick summary with actionable insights, statistics, and recommendations for the management team. Learn how to generate such a report with involve.me’s AI Insights.
Once more than 10 employees have completed the surveys, navigate to the involve.me editor, then go to "Responses" and select "AI Insights." Click on "Generate Report." The tool will analyze all employee feedback and generate a comprehensive PDF report. This includes employee sentiment analysis, distinguishing between positive and negative feedback, and key recommendations based on your employees' responses.
Here’s what kind of survey AI Insights can generate:
generated report your team can get in less than a minute
Final Words + More Survey Templates
Low employee engagement levels can be very expensive!
On average, businesses spend $4,700 to hire new talent and another $986 to onboard them. This means that nearly $6,000 is lost every time an employee leaves, not to mention the invaluable loss of their experience and expertise.
That’s just one more reason to start running employee engagement surveys to keep your staff from leaving.
Creating employee engagement surveys with involve.me is straightforward. Use the AI tool for generating questions, customize pre-designed templates, and send them out at optimal times. Regularly analyzing the results will help your team improve employee experience and productivity as well as company culture.
Start engaging your employees today:
