Template Overview
This IQ test template is a ready-to-publish intelligence test built as a lead funnel. It opens with an intro page and a start button, runs ten multiple-choice questions with four options each, and ends on a result page that computes and displays the score automatically. The question formats are the ones people expect from a real intelligence test: complete the sequence, continue the sequence, find the analogy, find the odd one out, and identify which word carries a similar meaning. Several of the items are visual matrix questions rather than text, which is what keeps a test like this usable across languages.
As an IQ test maker it is fully editable rather than fixed. Rewrite any question, replace the images with your own visual puzzles, and change the number of items up or down. Add the categories a standard test covers and this template supports: number series, figure series, verbal analogies, synonyms and antonyms, syllogisms, spatial and rotation problems, arithmetic word problems, and matrix reasoning. The scoring runs through the Formula Builder, so what counts as a point, how the total is calculated, and how the result is expressed are all under your control.
The part no standalone IQ test tool handles is what happens after the score. Add a contact field and the score becomes a lead with a reason to hear from you. Switch the funnel to Score-based Outcomes and different score bands land on different result pages, each with its own follow-up. Use it as a top-of-funnel engagement play on a media site, a pre-employment cognitive screen, a classroom or training assessment, or a viral quiz that grows an email list, and the results, the contacts, and the email sequences all stay in one place.
Key Features
Ten scored questions with instant results - each question carries four options, the Formula Builder computes the total, and the result page shows the score the moment the last answer is submitted. No manual grading and no waiting.
Image-based matrix and sequence questions - visual puzzle items sit alongside text questions, and every image is replaceable, so the test can be rebuilt with your own puzzles or made language-neutral for an international audience.
Formula Builder for the scoring logic - set point values per answer and build the total with VLOOKUP, nested conditionals, and multi-variable math, so raw correct answers can be converted into bands, percentiles against your own norm, or a weighted score by question category.
Score bands routed to different result pages - switch the funnel type to Score-based Outcomes and each band gets its own page with its own copy, its own visualization, and its own next step, displayed as personalized charts, gauges, and graphs.
Email capture with built-in follow-up sequences - add a contact field to gate the result, then send different email sequences per score band. Workflows branch on scores, answers, outcomes, opens, and clicks, and every respondent becomes a contact in the built-in CRM with their score attached.
Benefits
Turns an engagement quiz into a lead source - the score is a reason for someone to hand over an email address, and the result page is a natural place to ask for it.
Segments the list by the answers, not just the signup - the score and every individual answer are stored on the contact record, so follow-up can differ by band, by category strength, or by which questions were missed.
Runs as your asset, on your domain - custom fonts, colors, and logo, a custom domain with SSL, and branding removal on Grow and above, so the test reads as yours rather than as a vendor demo.
Keeps the list clean - OTP verification confirms the email by code before the result is saved, disposable domains can be blocked, and CAPTCHA stops automated submissions from inflating the numbers.
Shows exactly where people quit - per-question drop-off analytics reveal which item loses respondents, so a question that is too hard or too slow can be cut instead of guessed at.
How It Works
Customize
Open the template and work through the ten questions. Replace the default items with your own, swap the images for your own visual puzzles, and adjust the mix across sequences, analogies, odd-one-out, and matrix reasoning depending on what the test is meant to measure. Add or remove questions to change the length, rewrite the intro page to set expectations on time and question count, and match fonts, colors, logo, and background to the brand.Configure
Assign point values to the correct answers and build the total in the Formula Builder, then decide how the score is expressed: raw points, a band, or a percentage. Keep the funnel on a Thank You page if one result page is enough, or switch to Score-based Outcomes to send each band somewhere different. Add a contact field if the result should be gated, turn on OTP verification for list quality, and add a progress indicator so respondents can see how much is left.Connect
In the Connect tab, send contacts and scores to a CRM or email platform such as HubSpot, ActiveCampaign, Klaviyo, or Mailchimp, or keep them in the built-in CRM and run the sequences there. Build the follow-up in the workflow builder: deliver the result by email, then branch by score band, with delays between steps and open and click tracking feeding the next condition.Share
Publish as a standalone landing page on a custom domain, embed it inline in an article or a course page with the div wrapper and script tag, or trigger it as a pop-up. Share the link on social, in newsletters, and in paid campaigns, and use hidden fields to carry UTM parameters so each completion can be traced back to its source.Analyze
Look at completion rate and drop-off per question to find the items that lose people, and read the score distribution to see whether the test is too easy or too hard. A/B test the intro headline, the question order, and where the email field sits, then export every submission and answer to XLS or CSV, with the AI-powered analytics summarizing KPI movement and drop-off automatically.
Frequently Asked Questions
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Yes. It is available on the free plan and can be customized and published without payment. Paid plans start at $29 per month billed annually and add more live funnels, custom domains, branding removal, and the wider integration list. A/B testing, webhooks, partial submissions, and OTP verification are on the Scale plan.
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Ten questions, each with four answer options, plus an intro page and a result page. Questions can be added or removed, so a short 5-item teaser and a longer 25-item version are both possible from the same starting point. More questions generally produce a more stable score, and fewer questions produce higher completion rates.
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The template ships with sequence completion, sequence continuation, verbal analogies, odd-one-out, and similar-meaning items, several of them presented as visual matrix puzzles rather than text. Any other standard format can be built in the same structure, including number series, figure series, synonyms and antonyms, syllogisms, spatial and cube-folding problems, and arithmetic word problems.
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Each opinion scale and rating element carries a point value. When a reviewer submits, involve.me calculates the total score automatically. You can use score-based outcomes to display different result pages based on the aggregate score, or simply export all scores to a spreadsheet for your own analysis. No manual calculation is needed.
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Yes. Change the funnel type to Score-based Outcomes and each band loads its own result page with its own copy, its own next step, and its own outcome visualization as a chart, gauge, or graph. The bands and the thresholds between them are yours to set.
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Yes. Add a contact field before the result page so the score is delivered after the address is given. Every respondent then becomes a contact in the built-in CRM with their score and individual answers stored as properties, which is what makes the follow-up possible.
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They see their score, and an email sequence starts. Sequences branch on score, answers, outcome page reached, opens, and clicks, so a high scorer can receive a different follow-up than a low scorer. AI drafts the sequence copy, and the score and answers can be merged into the email body.
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Timing pressure is usually handled by framing rather than a hard cut-off: state the expected duration on the intro page and keep the question count low enough to hold attention. A progress indicator shows respondents how much is left, which reduces mid-test abandonment.
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Yes. Every image is a content element and can be swapped for your own visual, so a test can be rebuilt entirely with original items. Using your own images also avoids the problem of a test whose answers are already circulating online.
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Yes. Set custom fonts, colors, borders, corner angles, and background, add your logo, apply custom CSS, publish on a custom domain with SSL, and remove involve.me branding on Grow and above. The test can also be embedded inside your own page so it never looks like a third-party tool.
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Yes. Rewrite the items around the reasoning the role actually needs, set the pass threshold in the scoring, and route candidates to different outcome pages by band. E-signatures, file uploads, and OTP verification can be added if the process needs identity confirmation or supporting documents.
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Every respondent becomes a contact in involve.me's built-in CRM with the score and every answer stored as properties. From there, contacts sync two-way to HubSpot, Salesforce, Pipedrive, and other CRMs, or flow into an email platform, Google Sheets, Airtable, Slack, or any endpoint over Zapier and webhooks. Submissions also export to XLS and CSV.
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Yes. Embed it inline inside an existing page or trigger it as a pop-up, using the div wrapper plus script tag, or run it as a standalone landing page. Embedding keeps the traffic and the completions on your own domain.
