Build a lead generation quiz that qualifies & follows up

Build an interactive lead gen quiz that captures leads, qualifies them by fit and intent, and automatically sends each one a personalized email sequence. No code, no separate email and CRM tools.

Capture every lead as a contact
Qualify and segment by fit and intent
Follow up with automated email sequences

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Used daily by more than 4,500 businesses worldwide.

How your lead generation quiz turns traffic into booked leads

Build it with AI

Describe your offer and the AI Agent generates the quiz: questions, scoring, outcome pages, and email sequence.

Capture the lead

Gate the results behind a form so the quiz works as a lead magnet. OTP verification blocks junk submissions.

Qualify and segment

Scores, logic jumps, and answers route every lead and sort them into segments by fit and intent.

Follow up automatically

Personalized email sequences send on their own, branching on answers, scores, opens, and clicks.

Most quiz builders capture the lead. This one does much more

Other quiz builders capture a lead, then hand it off. You still need to stitch together a separate CRM, an email platform, and keep them in sync.

involve.me connects the quiz funnel directly to the follow-up journey. The qualification, the built-in CRM, and the email sequences all live in the same subscription, with every answer and score already on the lead.

One subscription instead of 3+ separate tools
No CSV exports or Zaps to keep leads in sync
Every answer, score, and outcome already on the record

Build your whole lead generation quiz from a prompt

01 Start the conversation

Describe the lead generation quiz you want, using plain English prompts. The more details you give, the better our AI Agent can work.

02 Our AI Agent gets to work

The AI Agent builds your funnel using involve.me’s native building blocks: questions, answer options, scoring rules, logic, outcome pages, and the email sequence that follows.

03 Refine iteratively

Chat with the AI Agent to edit anything in your lead gen quiz (design, copy, scoring,...). Want more control? Use the drag-and-drop editor.

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What customers say about the involve.me quiz maker

Qualify and score every lead inside the quiz

Turn a simple quiz into a qualification engine. Score answers, branch the path with logic jumps, and build advanced calculators with a formula builder that handles VLOOKUP, nested conditionals, and multi-variable scoring.

Lead scoring routes each respondent to the right next step
Outcome pages show results as personalized charts, gauges, and graphs
OTP verification on email and SMS blocks junk submissions

Segment your contacts and let the sequences run

Once leads are contacts, filter and group them by any signal, then let email sequences follow up on their own. Sales-ready leads book a call while the rest keep hearing from you.

Filter and segment by answers, score, tags, and email engagement
Sequences branch on opens and clicks, with wait steps and A/B tests
Every send, open, and click lands on the contact timeline

Test the quiz builder

This lead generation quiz is made with involve.me

This is a live lead generation quiz built in involve.me. Take it yourself to feel the experience your leads get, then build your own without a single line of code.

The features that turn a quiz into a lead engine

All you need for maximizing lead generation

Answer Piping

Personalize follow-up questions using previous participant answers and data.

Individual Scoring

Assign positive or negative values to each answer and use them in formulas.

Logic Jumps

Guide users to different pages & questions depending on what they answer.

OTP Verification

Only accept submissions with valid email addresses and phone numbers.

Formula Builder

Easily create formulas with Excel-type functions, VLOOKUP engine and conditional logic.

Hidden Fields

Save data from the URL, pipe values to the text and prefill or hide personal data fields.

Personalized AI Text

Let AI create individual text feedback for your users from custom prompts.

Many More Features

Explore all of our features.

Native Integrations

Connect your lead generation quiz to your favorite apps

Sync qualified lead data to the tools you already use. 55+ native integrations, including HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, Brevo, Keap, and GetResponse, plus Zapier and webhooks.

See all integrations

Lead Generation Quiz Templates

Get Started: Make A Lead
Generation Quiz

Choose from 300+ quiz templates built to generate and qualify leads, grow your email list, and deliver personalized results. Customize everything, from content to design, and publish under your own branding.

See All Templates

Energy Assessment Quiz

perfect frames for your glasses template.

Shoppable Eyewear Funnel

Glasses Recommendation Funnel

Get Free Consultation Lead Page

Personal Finance Quiz

B2B Lead Magnet

B2C Lead Magnet

Know Your Rights Leadgen Quiz

Lead generation quiz FAQs

A few facts about lead generation quizzes

: A lead generation quiz is an interactive quiz that captures a visitor's contact details in exchange for a personalized result, then qualifies and segments them for follow-up. In involve.me, it captures the lead, scores it, and automatically sends a personalized email sequence.
: A quiz collects more than an email. It captures answers, intent, and a score, so every lead arrives already qualified and segmented. That context lets you route sales-ready leads to a booking and nurture the rest with email sequences.
: Yes. Gate the personalized result behind a contact form and the quiz works as a lead magnet. With AI personalization, the result is generated in real time from each respondent's answers, so every opt-in gets a payoff made just for them. OTP verification keeps junk submissions out, and email sequences follow up automatically.
: Embedding quizzes can make your website interactive, thereby keeping users on your site for longer periods of time. It's also a great way to capture user data and build your email list.
Custom quizzes can also provide users with personalized recommendations based on their answers. By tailoring your content or products to users' interests, you can improve their experience and boost your chances of driving conversions.
: Generate your quiz with the AI Agent, use one of 300+ templates, or start from scratch with the visual drag-and-drop builder. Then publish as a standalone landing page, an embedded widget, or a pop-up.
: Ask the questions that reveal need, budget, and timeline, then score each answer and branch the path with logic jumps. involve.me turns those answers into a lead score and dynamic segments, so every lead is sorted by fit and intent before the first email sends.
: There are a variety of industries that can effectively generate and qualify leads using quizzes. Our quiz funnel builder works best for businesses where every lead is worth hundreds or thousands: high-ticket services (financial advisors, insurance brokers, legal, real estate, med spas), coaches and consultants, and high-consideration product businesses (skincare, wellness, furniture, B2B software).
: A quiz gives each respondent a scored result or recommendation, and that payoff is what earns the opt-in. A survey mostly collects answers. For lead generation, the result motivates people to share their contact details, and the score is what qualifies them.
: Most quiz makers stop at capturing the lead. involve.me builds the whole funnel and follows up: an AI Agent generates the quiz from a prompt, scoring and logic qualify each lead, every contact lands in a built-in CRM, and email sequences follow up automatically. Add a formula builder for calculators, outcome pages with charts, gauges, and graphs, and 55+ integrations including HubSpot, Salesforce, Mailchimp, and Klaviyo.
: Yes. Turn the quiz into a product recommendation flow: use answers, logic, and scoring to match each lead to the right product, plan, or service, then show it on a personalized outcome page. Link to a product page, collect payment with Stripe, PayPal, or Square, and follow up automatically with an email sequence based on what they were shown.