Template Overview

Most brokers price motor cover in a spreadsheet. It works, right up to the point where you want a prospect to use it. A spreadsheet does not sit on your website, it does not capture who ran the numbers, and once you have emailed it out you have lost control of the formulas inside it. This insurance quote generator template is the same arithmetic in a form a prospect can actually use: a short set of questions on the vehicle and the driver, your own rating factors behind them, and an indicative premium at the end.

The rating logic is the part you own. Vehicle class, driver age, licence held, annual mileage, claims history, excess level, region, cover type: each one becomes an input, and the Formula Builder turns them into a premium calculation with your loadings and discounts applied. VLOOKUP handles rate tables, so a per-vehicle-class or per-region rate card lives in one place rather than being hard-coded into a dozen conditions. Nothing about the template assumes a particular market or currency, which matters because rating factors that make sense in one country are irrelevant in another.

One thing to be clear about before you build it: what this produces is an indication, not a bindable quote. Price it honestly, label it as an estimate, and treat the funnel as the step that turns an anonymous visitor into a named enquiry you can actually work. That is where the commercial value sits. The contact step goes between the last question and the figure, so a prospect who wants their number becomes a contact with their vehicle, their mileage and their calculated premium band attached, and an email sequence can follow up the ones who never came back.

Key Features

Your rating factors as editable formula inputs - vehicle class, driver age, licence years, annual mileage, claims history, excess and cover level all become questions that feed the calculation, with your own loadings and discounts applied. AI Formula Generation drafts the arithmetic from a plain-language description of how you rate, which is considerably faster than building nested conditions by hand.
VLOOKUP rate tables instead of hard-coded pricing - keep a rate per vehicle class, region or cover tier in a lookup table and reference it from the formula, so repricing means editing a table rather than rebuilding the logic. This is the mechanic that makes the calculator maintainable past the first month.
The contact step before the figure - the lead form with its opt-in checkbox sits between the last question and the estimate, so the prospect who wants their number becomes a named enquiry with every answer they gave stored against them, rather than a visitor who priced themselves and left.
Routing and alerts by estimated premium - score or band the calculated figure, then use logic jumps to send a high-value or complex risk to a human while a straightforward one gets a self-serve next step. Slack and email notifications on the bands you care about mean response time stops depending on who is watching the inbox.
Embeddable on your own site, including WordPress - inline or pop-up embedding with a div wrapper plus a script tag, native WordPress and Webflow support, custom domains with SSL, and branding removal on Grow and above, so the calculator reads as part of your own brokerage rather than a third-party widget.

Benefits

Replaces a spreadsheet that cannot be published - the same rating arithmetic becomes something a prospect uses on your website, on a phone, without you emailing a file and hoping nobody edits it.
Turns price shoppers into named enquiries - people researching cover are the highest-intent traffic a broker gets, and an ungated calculator hands them a number and keeps nothing.
The enquiry arrives already qualified - vehicle, driver details, mileage, claims history and the calculated band land on the contact record, so the first conversation starts from the risk rather than from scratch.
Repricing takes minutes - rates live in lookup tables and formulas, so a change flows through every future calculation instead of requiring a new version of a document.
Junk enquiries get blocked at the door - OTP verification on email or SMS and disposable-domain blocking matter more than usual on a funnel whose output is a price, because a fake enquiry costs you a follow-up call.

How It Works

Customize
Start by writing down the factors you actually rate on, then cut the list to the ones that move the premium enough to justify asking. Every question costs completions, and a prospect abandons an insurance form faster than almost any other kind. Vehicle and driver basics plus mileage and claims history carry most of the weight for a first version. Rewrite the labels in the language your market uses, since vocabulary differs by country, and match fonts, colors, logo and background to your brand.
Configure
Build the premium calculation in the Formula Builder, using VLOOKUP tables for anything that varies by class or region rather than writing it into conditions. Then decide how the result is presented: a single indicative figure, a range, or a monthly and annual pair. Label it clearly as an estimate. Position the contact step before the result, turn on OTP verification, and set the bands that will route a complex risk to a person. Have whoever owns compliance in your business read the result page before it goes live.
Connect
In the Connect tab, map every answer and the calculated premium to properties on the contact record, then push enquiries into your CRM or broker system. Set a Slack or email alert on the premium bands that deserve a same-day call. Then build the sequences in the workflow builder: send the estimate to the prospect so they have it in writing, follow up the ones who priced but did not proceed, and branch by cover type if your follow-up genuinely differs.
Share
Embed it inline on the motor page of your site where the price question already comes up, or trigger it as a pop-up. Publish it as a standalone landing page on a custom domain for paid campaigns, which for insurance usually outperforms sending that traffic to a contact form. Send the link when someone asks what cover would cost. Carry UTM parameters through with hidden fields so you can tell which channel produces enquiries that convert rather than just enquiries.
Analyze
Watch the drop-off per question first, because on an insurance form there is almost always one question doing most of the damage, usually the one that feels intrusive too early. Then compare how many prospects reach the contact step against how many complete it, which tells you whether the gate is priced right. Read the distribution of calculated premiums against the enquiries you actually convert, since that shows which segment your traffic really is. A/B test question count, order, and how the estimate is framed.

Frequently Asked Questions

: It is an interactive tool that asks a prospect a short series of questions and returns an indicative premium based on rules you define. For a broker or agency it doubles as a lead capture step, because the answers describe the risk while the contact details identify who is asking. It is not a rating engine connected to live carrier pricing, and it does not produce a quote that can be bound.
: No, and the result page should say so in your own words. What the calculator produces is an estimate or indication based on the rating factors and rates you have configured. A bindable quote depends on underwriting, verified information and carrier terms that a funnel does not have access to. Framing it accurately protects you and sets the prospect's expectation before the conversation starts.
: That depends on your market and your permissions, and it is your responsibility rather than something a template can settle. Insurance intermediaries are regulated in most jurisdictions, and rules on how premiums may be illustrated or advertised vary considerably. involve.me is not a legal, financial or compliance advisor and this page is not regulatory guidance. Have whoever handles compliance in your business review the questions, the result wording and the disclaimers before you publish.
: Only the ones that move the number enough to earn the friction. Vehicle class or model, driver age, years licensed, annual mileage, claims or convictions history, excess level and cover type cover most of the variance for motor. Region or postcode matters in markets where it is a rating factor and is dead weight where it is not. Watch your own drop-off and cut from wherever it falls away.
: You build it in the Formula Builder, which handles nested conditionals, multi-variable formulas and VLOOKUP. A typical structure is a base rate looked up from the vehicle class, then multiplied or adjusted by factors for age, mileage and claims, with discounts applied last. AI Formula Generation drafts that from a plain-language description of how you rate, and you then correct it, which is usually faster than building it from an empty formula field.
: Yes, and you should. VLOOKUP lets you keep a rate per vehicle class, region, cover tier or age band in a lookup table that the formula references, so repricing is a table edit rather than a logic rebuild. That is the difference between a calculator you maintain and one that quietly goes stale.
: Spreadsheet versions are common and plenty of people search for one, which is fair enough because Excel is where most rating logic starts. The problem is what happens next. A spreadsheet cannot be embedded on your website, does not capture who used it, works poorly on a phone, and stops being trustworthy the moment it has been emailed around and edited. If you already have one you like, the logic transfers into the Formula Builder directly, including the lookup tables, and you keep the arithmetic while gaining a publishable tool that captures the enquiry.
: Yes. There is native WordPress support alongside Webflow, and inline or pop-up embedding works on any site using a div wrapper plus a script tag. It also runs as a standalone landing page on a custom domain with SSL, and branding can be removed on Grow and above so it reads as part of your own site.
: For an agency, yes. The prospect has just specified their entire project, which makes it the highest-intent moment in the whole interaction, and an ungated calculator hands that scope to somebody you cannot follow up. Place the contact step after the questions and before the figure. Partial submission tracking quantifies the trade-off on your own traffic rather than in the abstract.
: Yes. Score the answers and use Answer-based or Score-based Outcomes to route the prospect to a recommended cover tier with its own result page, then show the indicative premium for that tier. Answer piping and Personalized AI Text can explain why that tier fits what they told you, which lands better than a bare figure.
: Yes. Nothing in the template assumes a particular market: currency, rating factors, question wording and rate tables are all yours to set, which matters because a factor that drives pricing in one country is meaningless in another. For multiple markets, either add a market question and use VLOOKUP to apply the right rate table, or publish a separate funnel per market when the questions and copy differ enough.
: Payments are supported natively through Stripe, PayPal and Square, so a deposit or a fee can be collected inside the funnel. Whether you should collect anything against an indicative premium is a regulatory and commercial question for your business rather than a technical one, so settle that with your compliance function first.
: Every prospect becomes a contact in involve.me's built-in CRM with their full scope and the calculated total stored as properties, plus a timeline of what they did. From there contacts sync two-way to HubSpot, Salesforce, and Pipedrive, or flow into an email platform, Google Sheets, or Slack, with Zapier and webhooks covering anything else. Enquiries also export to XLS and CSV.
: involve.me is SOC 2 Type II audited and GDPR-compliant, with configurable data retention per funnel, password protection, and SSO or SAML2 for enterprise accounts. Insurance enquiries carry more personal detail than most forms, so set retention deliberately, keep the questions to what you need, and edit the consent wording to match your own privacy policy rather than leaving placeholder text.
: Yes, it is available on the free plan and can be customized and published without payment. Paid plans start at $29 per month billed annually and add more live funnels, custom domains, and branding removal. A/B testing, webhooks, partial submissions, and OTP verification are on the Scale plan.