Setting up a content sales funnel is a bit like playing a game of chess. Each move has to be strategic and precise to ultimately win your customers' loyalty.
The cost of setting up a sales funnel can range from $19 to $499 per month, depending on the type of funnel builder tool you choose to use.
In this article, we will explore the factors that influence the pricing of sales funnels and provide guidance on selecting the appropriate tools for creating your funnel. So, let's dive right in!
Factors Influencing the Cost of a Sales Funnel
The cost of setting a perfect sales funnel can vary depending on several key factors, such as:
Design and Structure
Not all funnels are created equal.
For instance, a basic three-step funnel (Awareness, Consideration, Conversion) might be cost-effective, while a more complex, multi-tiered funnel demands higher investment in areas like graphics, UX/UI design, and web development.
It's all about crafting an amazing customer journey that entices potential customers at all sales funnel stages.
Level of Automation
Automation tools help streamline and automate various parts of your funnel like email marketing, social media posting, and customer interaction, saving your time and effort. The more you automate, the more you may need to spend on the necessary tools. But remember, while automation may cost more upfront, it can save a lot in the long run.
Quality and Quantity of Content
High-quality content is key to attracting and retaining potential customers. But good content comes with a price tag, and the more content you need (e.g., blog posts, infographics, videos, ebooks), the higher the cost. So, consider the balance between quality and quantity when planning your content strategy.
Tools Used for Creation
Last but not least, the sales funnel builder you choose to create and manage your funnel will impact your budget. Different tools come with different features and pricing plans. Some are better for small businesses while others are geared towards large enterprises. For instance, tools like ClickFunnels and Leadpages are popular but can be pricy.
However, affordable sales funnel building alternatives like involve.me offer similar features at a fraction of the cost. We'll delve deeper into the costs associated with different sales funnel building software later in this article.
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General Breakdown of Costs for Each Stage of the Funnel
The total sales funnel cost can significantly vary based on the industry and the size of the business.
A B2B business may spend more on content for the awareness stage, as it often involves detailed reports, studies, and high-value content. Conversely, a B2C business may spend more on advertising and social media campaigns.
Similarly, larger businesses with larger customer bases may need to spend more on CRM and customer service tools for managing relationships and retaining current customers. Thus, building a high-converting sales funnel involves various stages, each incurring its own set of costs. Here's a general breakdown:
Awareness Stage
At this stage, costs are typically associated with strategies designed to increase brand visibility and attract potential customers. These strategies may include search engine optimization (SEO), social media campaigns, and content marketing initiatives, all aimed at putting your brand in front of potential customers.
Interest Stage
This stage focuses on nurturing leads and stoking interest in your offerings. You need to invest in lead nurturing tools like email marketing campaigns, and content creation process intended to educate your audience about your products or services, such as webinars or eBooks. The objective is to provide information about your products or services to help target audience understand how they can benefit from them.
Check Neil Patel’s webinar example:
Decision Stage
This is where leads are converted into customers. Costs are associated with implementing a CRM to manage and track leads, setting up landing pages to direct prospective customers to, and personalized marketing efforts to influence the decision towards making a purchase. At this stage, providing incentives like free trials and discounts can be an effective way to convince visitors to choose your product or service. Let’s have a look at following examples.
Action Stage
Costs at this stage are focused on customer retention and creating loyal customers. This might involve costs for maintaining a robust CRM system, investing in customer service tools to resolve issues and respond to customer queries, and implementing strategies to keep your customers engaged, such as loyalty rewards or regular email campaigns. In addition, setting up feedback surveys and ensuring a variety of swift payment options and gateways can contribute to a more satisfying customer experience, thereby encouraging repeat purchases.
Cost of Tools Used for Creating a Sales Funnel
Let’s have a comprehensive insight into the pricing structures of different platforms utilized for constructing an effective sales funnel.
1. involve.me
involve.me is a no-code platform that lets you design and implement every step of your sales funnel by providing an intuitive drag-and-drop builder for creating landing pages, surveys, forms, quizzes, and custom calculators. This makes involve.me an incredibly valuable tool for driving customer engagement and improving lead generation.
One of the key aspects is its ability to customize the user experience based on the stage of the customer buying process. You can create interactive content for the awareness stage (like product recommendation quizzes or pop-up forms), the consideration stage (such as custom calculators), and the decision stage (with interactive product configurators or payment forms). After purchase, you can gather valuable feedback through customer onboarding surveys or NPS surveys.
How Can involve.me Support You?
It has a drag-and-drop editor, simplifying the creation of interactive content, even for those without technical expertise.
From quizzes and polls to interactive landing pages, involve.me offers a variety of ways to engage and learn more about your audience.
Every element created in involve.me can be fully customized to match your brand, ensuring a consistent user experience.
Keeping track of your contacts and their activities is crucial in any sales funnel. The contact form feature helps you in maintaining a record of all the leads entering your funnel and the interactions they've had, facilitating better lead management.
Logic Jump feature enhances the user experience within your funnel by making the interactions more personalized and relevant. It can help increase engagement and move leads more effectively through the funnel.
Improving personalization can significantly enhance conversion rates in the decision-making stage of your funnel.
Instant email confirmations not only enhance the user experience but also provide an opportunity to push leads further down the funnel by offering additional relevant information or next steps.
Partial Submission is an excellent feature for reducing lead leakage from your funnel. By identifying at what point the leads are dropping off, you can optimize your funnel for better lead retention.
Being able to seamlessly integrate involve.me's interactive elements within your website can make your funnel more engaging, leading to increased conversions.
Tools like HubSpot, Salesforce, Pipedrive, PayPal, Google Analytics, and more can be integrated to streamline your sales process, improve tracking, and enhance overall funnel efficiency.
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Cost of Setting up a Sales Funnel with involve.me
Compared to similar platforms, involve.me stands out for its affordability. Many competing online tools offer similar features but at a higher price point. While these platforms may charge hundreds and thousands of dollars per month, involve.me's pricing starts from a much more accessible range, making it an attractive option for small to midsize businesses.
Free ($0/mo): Users can manage three live projects and receive up to 100 submissions per month. They have access to LPs, embeds & pop-ups, custom languages, and over 200 design templates. They can use quizzes, surveys, forms & funnels, test paid features, and benefit from a 30-day data retention.
Basic ($39/mo): This plan provides up to 1,000 submissions per month and includes 3,000 email invites. Users can manage 5 live projects, are granted 50 AI credits per month, and the plan supports one user. It allows the use of one custom domain, embeds on one website, and offers unlimited data retention. In addition to all Free plan features, it includes personalization, calculators & formula builder, data exports in both CSV and XLSX, over 40 integrations, and live support.
Pro ($79/mo): This tier offers up to 5,000 submissions per month and 15,000 email invites. Users can manage 15 live projects and receive 100 AI credits per month. It supports three users, two custom domains, and embedding on three websites with unlimited data retention. The plan builds on all Basic features and adds five custom fonts, connections to three payment accounts, the removal of the involve.me watermark, and integrations like Hubspot and Pipedrive. It also introduces CAPTCHA and form validation and lets users view partial submissions.
Business ($159/mo): The top-tier plan allows users to manage 30 live projects, and it offers up to 15,000 submissions per month and 45,000 email invites. It grants 200 AI credits per month, supports five users, and includes use of five custom domains with embedding on five websites. This plan offers custom data retention and encompasses all Pro features. It also introduces 15 custom fonts, connections to 10 payment accounts, and the Net Promoter Score®. Integrations expand to Salesforce, Marketo, Ortto, and Salesmanago, and users benefit from webhooks and priority support.
2. ClickFunnels
ClickFunnels is a platform engineered to streamline the process of creating compelling sales funnels. Its primary selling point is its user-friendly interface, which offers an effortless experience to those who aren't tech-savvy. Think of it as a reliable guide that assists you in taking your prospects through the entire sales journey, even if you're a newcomer to the field.
How Can ClickFunnel Support You?
ClickFunnels is known for its drag-and-drop webpage editor that's mobile responsive, allowing you to construct well-designed pages with ease.
It consolidates every function into one dashboard for efficient organization and management.
It offers everything you need to create a successful sales funnel, from customizing pages to providing in-depth analytics. This includes A/B split testing for optimization.
ClickFunnels shares valuable insights and ideas to help you create profitable funnels. It caters to both beginners and advanced users.
It takes care of your email marketing needs, ensuring your communication is smooth and automated.
ClickFunnels integrates with other popular platforms like CRM systems, webinar platforms, payment gateways, and even WordPress form builders like Gravity Forms, Contact Form 7, and Ninja Forms.
ClickFunnels has a variety of pre-made customizable templates to aid you in building an efficient business funnel.
You can also use ClickFunnels to create membership sites and manage the delivery of digital assets or online courses.
Cost of Setting up a Sales Funnel with ClickFunnels
ClickFunnels offers an array of features and benefits but it's always important to weigh these against its costs. While the platform might seem pricey, especially to small businesses, its additional feature set can provide significant value.
Free Trial: You can avail of a 14-day free trial to explore its features.
Basic Plan: $147 per month, with a limit of 20 funnels.
Pro Plan: $197 per month, with a limit of 100 funnels.
Funnel Hacker: At $297 per month, this plan lifts the limitations on the number of funnels and pages.
It's worth noting that while ClickFunnels offers a lot of functionality, some users find it limiting in terms of customization and flexibility, and customer support response times could be improved. However, given its range of features and user-friendly approach, it continues to be a top choice for many businesses.
3. Kartra
Kartra, widely appreciated as an all-in-one business platform, is most favored by online business owners. The charm of Kartra lies in its ability to let you construct automation based on your customers' behavior. Besides, it is designed for both novices and advanced users, making the onboarding process straightforward and swift.
How Can Kartra Support You?
Kartra stands out with its remarkable marketing funnel builder software. It allows you to build interconnected pages, which streamlines the funnel flow process.
With its email marketing feature, you can construct and personalize emails, send outbound emails, and set up automated email responses, all contributing to better customer engagement.
Kartra has excellent lead management features. It includes a marketing lead database, segmentation, data quality management, and automated alerts. The lead tagging feature lets you segment your prospects into subgroups for targeted marketing.
It offers pre-made marketing strategies that are designed to enhance your sales conversions.
Unlike some competitors, Kartra allows you to host and display videos seamlessly on its platform. You can track video engagement to gather insights about customer behavior.
Its integrated Customer Relationship Management (CRM) system allows businesses to maintain a healthy relationship with their customers.
Cost of Setting up a Sales Funnel with Kartra
Free Trial: Kartra offers a 14-day free trial.
Starter Plan: Priced at $99/month, this plan caters to businesses with up to 2,500 leads.
Silver Plan: At $199/month, this plan is designed for businesses with up to 12,500 leads.
Gold Plan: Priced at $299/month (billed monthly) or $249/month (billed annually), this plan offers expanded features and capacities.
Platinum Plan: Priced at $499/month (billed monthly) or $379/month (billed annually), this plan provides the most comprehensive set of features and capabilities.
4. GetResponse
GetResponse offer solutions like email marketing, landing pages, conversion funnels, and webinars. It’s as if it’s a multi-talented performer juggling many acts at once to keep your audience engaged.
How Can GetResponse Support You?
Offers basic reporting and web analytics features, providing valuable insights into the performance of your marketing campaigns.
Features like marketing lead database, data quality management, lead nurturing, lead scoring, and grading assist in maintaining high-quality lead management.
The drag-and-drop feature simplifies the process of creating dynamic content, landing pages, and forms, thereby saving time and effort.
Intuitive user interface and an adaptable dashboard, making it easy for users to navigate and operate.
Cost of Setting up a Sales Funnel with GetResponse
GetResponse offers various pricing packages to suit the diverse needs of businesses:
Free Plan: This plan offers limited access to features but is free forever, making it a good choice for small businesses or individuals just starting.
Paid Plans: The paid plans start from $15.58 per month. The pricing of the plans may vary depending on the number of contacts you have.
5. ActiveCampaign
ActiveCampaign is an integrated platform offering sales funnel tools along with campaign-building options. Equipped with web analytics and basic reporting solutions, it enables businesses to gauge the impact of their marketing initiatives. Its practical and user-friendly email marketing solutions make it a preferred choice for various business types.
How Can ActiveCampaign Support You?
ActiveCampaign uses customer data from sales and marketing efforts to create effective and automated engagement strategies.
The lead scoring feature triggers dynamic messages and alerts for sales, offering online behavior tracking and lead nurturing.
The platform boasts an intuitive interface and provides comprehensive help documentation, making it easy to use even for those new to email marketing tools.
ActiveCampaign keeps track of interactions with clients and potential leads, which aids in enhancing conversion rates.
Cost of Setting up a Sales Funnel with ActiveCampaign
Plus Plan: Priced at $49 per month, this plan offers limited access, making it suitable for startups or small businesses.
Professional Plan: Starting from $149 per month, this plan offers expanded features and capabilities, suitable for businesses looking to scale.
6. LeadPages
LeadPages is a renowned landing page builder and an excellent choice for startups to midsize businesses. The software provides an array of tools to help create aesthetically pleasing, functional websites, and high-conversion landing pages.
How Can LeadPages Support You?
LeadPages offers a wide selection of beautiful and customizable templates to cater to various campaign needs.
The platform includes various effective lead-generation tools such as pop-ups and one-click sign-ups.
LeadPages enables users to create A/B split tests to optimize pages and improve conversion rates.
Integration with tools like Google Analytics offers insightful data on page performance.
LeadPages supports a broad range of integrations, facilitating seamless data transmission to your favorite marketing and sales applications. These integrations span across CRMs, ecommerce platforms, email marketing, live chat, marketing automation, webinars, videos, and social media tools.
Cost of Setting up a Sales Funnel with LeadPages
Standard Plan: Priced at $37 per month, this plan is for a single site.
Pro Plan: At $74 per month, this plan expands the offering to three sites.
7. Keap
Keap is a powerful funnel builder software that also serves as an all-in-one CRM and marketing automation platform. It's designed to boost business growth by streamlining operations, delivering insightful analytics, and improving engagement with leads and customers.
How Can Keap Support Youl?
Keap provides basic reporting and analytics features that equip you with data-driven insights to refine your business strategy and improve outcomes.
Keap's email marketing solutions allow you to create personalized emails, send outbound emails, and set up automated email responses, enhancing your customer communication and engagement.
With a user-friendly and adaptable interface, Keap's drag-and-drop sales pipeline aids in closing more sales and boosting conversions.
Keap's customizable dashboard simplifies lead management. It allows segmentation of customers to target marketing efforts more effectively.
It allows you to manage your sales process from start to finish. You can track leads through each stage of the sales process and automate tasks such as follow-up emails and appointment scheduling.
It facilitates lead capture from various sources like landing pages, web forms, and social media. Captured leads are automatically added to your sales funnel.
Cost of Setting up a Sales Funnel with Keap
Pro Plan: Priced at $159/month, it offers 1500 contacts and caters to two users.
Max Plan: Priced at $229/month, it provides 2500 contacts and is designed for three users.
Final Words
Building an effective sales funnel is an investment. It involves striking the right balance between the best tools and your budget. So why not go for a platform that offers more for less? involve.me is a versatile and affordable platform, suitable for businesses of all sizes.
Don't let the challenge of creating a sales funnel intimidate you.
Start your involve.me free trial today and witness how you can streamline your sales process, captivate your audience, and ultimately drive your business growth.
