Everyone Creates Content With Chat GPT. Now What?

I came across Chat GPT a few years ago when it was still in its beta version. We even gave it a name - Gepetto, the machine with an Italian heritage.

The first time I generated content with Gepetto, it was clear: he is not better than me. 

Publishing a generated article without a substantial amount of proofreading was not feasible.

Quite often Gepetto had logical problems in his content, for example:

“If you have a problem with your boyfriend, discuss it with your husband”. 

Oh boy, Gepetto used to give tons of harmful advice (at least before the company invested in human proofreaders to filter traumatic content and improved its technology). 

Years later, OpenAI released several updates to ChatGPT, making it available in all languages and challenging my notion that content marketers will always be indispensable cries in marketing.

Anyone can generate content with Chat GPT, making the SEO race even more exhausting. Now what?

Believe it or not, readers can distinguish between generic and genuinely useful content. In this article, you will find tips to diversify your content strategy and enhance your SEO performance in the vast ocean of Chat GPT-generated content.

Interactive Content 

Interactive content actively engages users, keeping them on your website longer and signaling to Google that your content is worthy of being on the first page of search results.

Interactive content serves three purposes:

• Entertain

• Educate

• Provide value 

Types of interactive content include: knowledge/ personality quizzes, surveys, custom calculators, product recommendations/ configurators, online forms. 

Even if you find yourself in the most boring industries out there, such as roofing, insurance, or accounting, interactive content can still keep your visitors engaged. After all, these businesses exist because there is a demand for their services.

Let's take an accounting company as an example. Reading a 2000-word long blog post about audits and taxes can be soul-sucking, even for accountants. There are better content types that can grab the target audience's interest and be useful. For example:

1)A custom tax calculator that allows users to input their income, deductions, and other relevant details to estimate their tax liabilities or potential refunds.

Custom calculators are great website assets. For example, the keyword “how much income tax will I pay calculator” has 316K of potential traffic according to Ahrefs. 

2)A knowledge quiz related to financial literacy, tax knowledge, or personal finance. Users can test their knowledge and receive immediate feedback or a list of useful resources from your website. 

Here’s an example of a lead magnet quiz for an accounting company:

Not sure which quiz type to choose for your website? Check out this article ( I've included lots of examples and practical tips!)

3)A mortgage calculator to attract relevant audience interested in financial matters, including tax implications, budgeting, and financial planning. Click through to see how it works:

Interactive content offers direct value and personalized results to the target audience, making it one of the effective lead generation tactics. Instead of competing with the shadow and creating lengthy articles that no one will read, use Chat GPT to generate interactive content ideas for your business.

Good news: While embedded content, like in this article, may appear impressive, there's no need to hire a developer for the job.

You can use a no-code builder with a drag-and-drop editor. involve.me, for example, offers a free plan with over 300+ customizable templates of quizzes, forms, surveys, and calculators designed for various industries. 

Free Tools

Free tools hold great value as they are purposefully crafted to address concrete problems.

I'm not surprised, but SEO agencies, in particular, have excelled at creating useful tools for their audiences.

Take a look at Suso Digital, for instance:

The same applies to Moz, Neil Patel, and Ahrefs, as they offer free tools on their websites. While creating these tools may require more resources than interactive content, they also significantly enhance a website's backlink potential, social media sharing, and session duration.

The tools you'll offer for your visitors will depend on the nature of your business and the resources available.

Here's a tip: If you don't have a developer with lots of time on their hands, consider making a list of existing third-party tools or resources that will interest your audience. Alternatively, you can create unique worksheets and templates.

To create a useful Excel sheet that others can use as a template, you don't need a developer. The truth is that it will bring more value to your domain compared to a generic article written with our favorite Chat GPT.

Resource Library

A resource library is a collection of various types of organized materials or assets, such as:

• Available courses

Surfer went the extra mile by creating a dedicated page called Surfer Academy, specifically designed for those who want to learn how to use their tool effectively. 

While their audience can find all these videos on YouTube, having a separate page with organized resources is a thoughtful gesture that helps lower the bounce rate.

• Knowledge base

For example, take a look at this Glossary created by a product information management company:

• E-books & infographics 

Take a look at the HubSpot piece that not only promotes their own e-book but also showcases a wide collection of e-books from other marketing companies:

Chat GPT can give you tons of ideas and help create content at blazing speed. However, the organization of those ideas on your website is ultimately your responsibility.

Online Communities 

Active online communities/forums have the power to attract a steady stream of visitors who are genuinely interested in the discussions, knowledge sharing, and interactions taking place within the community.

As a result, your website experiences a notable increase in traffic, which can have a transformative impact on your overall website performance.

While your website may not transform into Reddit overnight, providing a space for your users to connect is a good starting point for improving your positioning on Google.

Video and Audio Content

Instead of linking to a YouTube video, you can embed the video into your article. This way your visitors can watch it without leaving the page, ultimately increasing the time spent on the website.

If your company has a podcast, first of all, well done! Secondly, don't just share it on Spotify and Apple Music. Keep your podcast on your website as well, allowing visitors to access it directly. Users who don’t have popular subscriptions will really appreciate it.

Plus, video and audio content are highly shareable, which can lead to increased exposure and the potential for acquiring backlinks.

Final Thoughts

Hear me out, I'm a big fan of Chat GPT, and there isn't a single working day that I stay away from it.

But, oh God, I'm tired of the generic content flooding the Internet, and I'm genuinely glad there're numerous other ways to provide value, be helpful and creative.

Yes, everyone is creating content with Chat GPT, and that's not necessarily a bad thing. As long as users can distinguish between bad and good content, we're safe.