Helping customers find their perfect products is no easy task. Tado° understood this challenge and set out on a mission to develop a custom product finder. They enlisted the expertise of involve.me, a no-code builder, to bring their vision to life.
In this case study, we will delve into Tado's product finder journey, offering valuable insights, templates, and best practices for crafting your own intuitive product finder without a single line of code.
About the Customer
Tado° manufactures home thermostats and air conditioning controls, with a focus on intelligent home climate management. Their products use information such as the presence or absence of residents, weather forecasts, and the specific heating properties of a home to adjust heating automatically.
To streamline the product selection process for their customers, the Tado° team has developed a branded product finder using the no-code builder involve.me.
Tado° has been collaborating with involve.me for over a year, and the outcome of this productive partnership is worth exploring. Let's delve into the fruitful outcome of this partnership:
Custom Product Finder
Since the required home thermostats and air conditioning controls can vary based on individual houses, it is important to assist potential customers in selecting the right products.
The product finder, created with the help of involve.me, successfully tackles the challenge of automating the process of assisting customers online.
Let’s take a closer look at its logic:
On the first page of the product finder, prospects can find image-based options, which are more user-friendly and intuitive than a long list of written choices.
Furthermore, Tado's custom-designed images contribute to a cohesive and consistent brand identity.
To assist customers who are unsure whether their thermostat is wired or wireless, the team thoughtfully included a helpful hint on the first page of a product finder:
On the second page of a product finder prospects can find a simple dropdown question:
By analyzing the data provided within the product finder, prospects are matched with the model that best suits their needs.
Multiple Languages
As Tado° operates in numerous European countries, the team has created multiple product finders in the languages of their prospects.
Pro Tip: Within involve.me it’s possible to change the default language for your project and set a translation for contact form fields and error messages. Find the complete list of available languages here.
Integration with Other Apps
The Tado° team took a proactive step by integrating their custom product finder with Google Analytics.This integration allows them to collect valuable user data, which is essential for optimizing the performance of the product finder. Check the full list of available integrations here.
Pro Tip: You can integrate GA4 with involve.me if you haven't done so already. This integration empowers you to gain comprehensive insights into visitor details. To effortlessly set up the integration, follow our step-by-step guide for detailed instructions.
Data Analysis
Besides obtaining data from Google Analytics, the Tado° team also uses involve.me's analytics.
Here's what Iryna Grubman, Product Manager at Tado°, shares about their data analysis approach:
"We look specifically into analytics in involve.me to identify the most popular options, those that are rarely used, and instances where users select 'I don't know' or 'other.' These insights help us understand if users have lower knowledge levels than expected or if the provided options are not sufficient.
Additionally, we closely monitor how users arrive at the result that Tado° is not compatible with their system. This allows us to explore opportunities for improving product compatibility."
Product Finder Best Practices For E-commerce
Product finders are an essential tool in ecommerce, as they help customers navigate large product catalogs and find the items they need efficiently.
If you’re looking into creating your own product finder/ configurator/ product recommendation quiz, take into consideration these best practices:
Detailed Filtering
Allow customers to filter results based on specific attributes such as location, brand, price, and other relevant product features. The more specific the filters, the easier it is for customers to find the exact product they want.
To simplify the filtering process, consider using involve’s slider content element:
Pro Tip: With involve.me's editor, you have the flexibility to construct your own logic. If your prospect wishes to view products within a cost range of 5 to 50, you can effortlessly select the appropriate parameters and make it possible. All of this can be achieved through a user-friendly drag-and-drop interface without any coding skills.
Clear Instructions
Like Tado°, you can provide hints or guidance to prospects for accurate technical specifications, ensuring they receive the appropriate product recommendation.
To prevent users from feeling uncertain, add a progress bar and page navigation into your product finder. This will provide transparency on the remaining questions, create a sense of progress, and introduce an element of gamification.
Personalisation
To further enhance the experience, consider collecting a prospect's name, location, and email address within the product finder tool. This additional information enables you to provide a more personalized experience in the following ways:
Personalized Greetings: Addressing prospects by their name in the product finder tool creates a sense of familiarity and enhances the overall user experience.
Location-Based Recommendations: Use the provided location to recommend products available in their city or region. This ensures that the recommendations align with their local availability and currency preferences.
Automated Email Recommendations: With the prospect's email address, you can automatically send them an email containing the provided product recommendations. This email can include direct links to the online marketplace, making it convenient for prospects to explore and make purchases.
With involve.me, you can easily integrate your CRM, Google Sheets, and email marketing tools to store lead data and nurture prospects to encourage them to complete a purchase. This allows for a seamless and efficient follow-up process.
Pro Tip: The Contact View feature in involve.me provides a centralized platform where you can easily access and manage all your contact information.
Mobile-Friendly Design
Make sure your product finder is mobile-friendly. Many customers shop on their phones, so it's important that they can easily navigate your product finder on a smaller screen.
Product finders created with involve.me are designed to be responsive and adapt to different screen sizes, ensuring a seamless and optimized experience for users.
Key Takeaways
Tado°, a leading home automation technology company, used involve.me's no-code builder to create a custom product finder, simplifying the process of selecting the right home thermostats and air conditioning controls for customers.
Integration with Google Analytics allowed Tado° to gather valuable user data, enabling data-driven decisions for optimizing performance and enhancing the overall user experience.
Leveraging involve.me's analytics in conjunction with Google Analytics provided deeper insights into user preferences, popular choices, and areas for improvement, leading to better-informed decisions.
Personalization features, such as addressing users by name and providing location-based recommendations, enhance customer engagement and satisfaction, ensuring a more tailored and user-centric experience.
A mobile-friendly design ensures that customers can easily navigate the product finder on various devices, making it accessible to a broader audience and increasing potential conversion rates.
