Generating a consistent stream of leads is the foremost requirement for any new business to achieve success.
More than 55% of marketers consider lead generation as the biggest challenge in B2B marketing.
Even if your product is of average quality (we hope not!), the more quality leads you garner, the greater the chances you will reap huge profits. Here's how you can generate better quality leads this quarter:
1. Optimize Your Website for Target Audience
The key rule of generating leads for any business is to give visitors what they want.
Only 61% of organizations test the performance of their landing pages every month. You should do it at least 6-7 times to make sure it works as it should. You cannot imagine gaining profits if the bounce rate of your website is high, and your visitors leave the website without even thoroughly exploring the helpful content.
To generate leads, you should be able to collect email addresses of your visitors.
One way is to prominently display your contact page and encourage visitors to request contact. Another approach is to create a personality or knowledge quiz and request an email address in exchange for the results. Check out these types of quizzes that keep visitors on the website longer.
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2. Optimise for Target Keywords
The best way to incorporate keywords into your website's content is to do so naturally. Your site may face penalties if you attempt to cram too many keywords into its content.
Conduct research and run customer surveys. Understand what form of content works best for them. Some like podcasts, others prefer audio and video content and some like to learn from blog posts.
Next, make a list of keywords and key phrases and use the most relevant keywords in different types of content.
When optimizing web content with keywords, strive to place them only where they align with the context.
Once you identify the correct long-tail keywords, Google searches will direct users to your website's relevant content, enhancing your brand's visibility. The likelihood of generating more organic traffic will increase, provided that your products/services align with the needs of the random visitors.
3. Launch an Email Marketing Campaign
Grow your email list and give your email subscribers some extra perks for staying loyal to your brand.
Share occasional advice, brand videos, newsletters, and interact with your audience. Ask them for their opinion on your new products/services and give them access to services that they may not have otherwise. There are numerous ways to grow your list of email subscribers as part of your organic lead generation efforts.
Focus on content creation, for example, you can add a variety of opt-ins like pop-ups, sidebar widgets, floating footer bar, slide-ins and more on your website to acquire the email ids of prospective customers. However, ensure to send regular emails to garner their interest, without spamming their inboxes.
Pro tip: when drafting emails, add UTM parameters to your links, it will help you track your campaign's performance. Consult a Google Analytics expert to get pop-ups, sidebars, and other elements tracked to understand your subscribers and turn them into your leads.
Increasing brand loyalty through a successful email marketing campaign is another effective way to generate organic leads for your business.
4. Develop Lead–sharing Relationships
Establishing a symbiotic relationship with similar businesses can attract potential leads. You can propose lead-sharing arrangements, where they share their leads with you in exchange for some of yours.
This method has proven effective in generating organic leads in the past and remains relevant in today's digital landscape when leads can be digitized and tracked using a CRM tool. Such a mutually beneficial relationship can greatly benefit your business, particularly if it is new.
Nonetheless, your primary focus should be creating high-quality content that appeals to your ideal customers.
5. Add Interactive Content
Create a two-way dialogue for providing quality prospects with a personalized experience, which can be achieved by developing interactive pieces of content such as, forms, quizzes, lead pages, surveys or polls, webinars, etc.
Neil Patel's webinar "Building Your Ecommerce Empire" provides an excellent example of using interactive content to engage with the audience.
Besides, you can repurpose existing blogs and provide valuable content. Turn them into engaging infographics or conversational pieces. Also, you can build some interactive calculators or sliders and add them to one of your web pages that elicit users' curiosity. Implementing a content strategy around these tools can further enhance engagement and and accelerates customer journey.
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6. Provide Attractive Deals
Offer gifts to a select group of lucky winners and encourage them to share their experiences through reviews or video testimonials. These tactics are highly effective in drawing people to your online business, especially when it's newly established and gaining momentum. Additionally, you'll benefit from word-of-mouth promotion, which can generate a wave of recognition and acknowledgment for your brand online.
As an example, Amazon frequently offers discounts and deals on a wide range of products, especially during festive seasons and special occasions. They also provide exclusive offers to Amazon Prime members, making the membership even more appealing.
Final Words
There are several other ways to generate organic leads for your business, many of which do not require significant effort on your part. Millennials particularly enjoy engaging with their favorite brands, making it one of the simplest ways to generate potential leads for your business.
Consider hosting occasional webinars, encouraging them to provide honest reviews, engaging in social media marketing, going live on your social media accounts, initiating conversations with them, and resolving their queries to make them feel included. Creating helpful pieces of content and brainstorming innovative methods to organically generate leads can also be highly effective. Keep in mind that there is no one-size-fits-all approach, as every business is unique in its own way.
Author
Dhruv is an SEO Consultant and Content Marketer. He discovers strategies to write SEO optimized content. When not sleuthing for tips, he is chiseling his fitness-goals and traveling around the world.
