Is Net Promoter Score® Important?
Net Promoter Score® or NPS® in short, is a simple industry standard metric for measuring customer experience and loyalty. The calculation of NPS® = % of Promoters - % of Detractors and can range from -100 to 100. Net Promoter Score® reflects the overall customers' feeling and attitude towards your business.
Keeping track of your NPS® regularly will help you take action in a timely manner to reduce customer churn or transform those who love your business into advocates.
At the end of the day, NPS® is just a score. It is what you do with it that makes it so powerful for business growth. Using involve.me NPS® surveys you can clearly see your overall Net Promoter Score® and design adequate follow-up actions.