How to Create a Mobile Marketing Funnel

Today, over 50% of global website traffic comes from mobile devices.

This shows how badly we need to have a well-structured mobile funnel for businesses. A mobile marketing funnel is specifically designed to capture and convert traffic from mobile users, who now make up a significant portion of internet traffic.

This guide provides a step-by-step walkthrough on creating a mobile funnel that captures and converts. From selecting the right funnel builder to effectively launching and analyzing your campaign, we'll cover everything you need to optimize your approach to mobile marketing.

With mobile users checking their phones upwards of 150 times a day, businesses have numerous opportunities to engage and convert. Let’s dive into how you can build a mobile marketing funnel that capitalizes on these opportunities, ensuring your digital presence is not only visible but also compelling on every mobile device.

What is a Mobile Funnel?

A mobile funnel is a strategy designed to guide the user journey on mobile devices from the initial discovery to the final action, such as making a purchase or signing up for a service. The key components of a mobile funnel include stages that focus on making users aware of a product or service, engaging them with valuable content, and encouraging actions that lead to conversions.

This process is optimized for mobile interactions, considering the unique behaviors and preferences of actual users when they are on their smartphones or tablets.

The primary role of a mobile conversion funnel is to enhance how effectively a business can engage and convert these mobile users. Companies can significantly improve their engagement rates and, ultimately, their conversion rates by tailoring content and interactions specifically for mobile environments. This approach ensures that every step of the funnel is designed with the mobile user in mind, from quick-loading pages and easy navigation to straightforward calls to action.

How to Create a Mobile Marketing Funnel Step by Step

Creating a mobile funnel can significantly enhance how you engage with and convert mobile users. Here’s a simple step-by-step guide to get you started:

Step 1: Choose a Funnel Builder

involve.me is a versatile tool designed to build mobile-optimized lead funnels that enhance user engagement and increase conversions. It stands out due to its user-friendly interface and flexible design options, making it an ideal choice for businesses looking to create effective mobile funnels.

The platform is known for its ease of use and flexibility, allowing marketers to quickly create funnels that are not only visually appealing but also tailored to the unique needs of mobile users. Whether you need a simple lead capture page or a complex funnel with multiple paths, involve.me has the tools and features to accommodate your needs.

Creating an Account and Logging In

To start using involve.me, visit their website and sign up for an account. You’ll need to provide some basic information like your email address and company details.

Once your account is created, take some time to familiarize yourself with the dashboard. Take a look at the different features involve.me offers, such as the drag-and-drop editor and the various integration options.

Before building your funnel, plan out what you want to achieve with it. Consider the journey you want your users to take, and what actions you want them to complete.

Step 2: Choose a Template

involve.me provides a versatile selection of over 350 templates, designed to cater to various marketing goals and industries. Choosing the right template is critical as it forms the base of your mobile funnel. Here’s how to select one:

Determine what you want to achieve with your funnel, such as generating leads, selling a product, or gathering customer feedback.

For instance, if your goal is to collect leads, a lead magnet quiz template can be highly effective. This type of template engages users by offering them valuable insights or information in exchange for their contact details.

Now, look for templates that align with your brand’s visual identity and voice to ensure consistency across your customer touchpoints.

Building from Scratch

If the available templates don’t meet your specific needs, involve.me allows you to build a funnel from scratch. This option gives you complete creative control over the design and functionality of your funnel.

Use the platform’s drag-and-drop editor to add elements and design your funnel exactly how you envision it. Arrange the components of your funnel to flow logically and compellingly, ensuring a seamless user journey.

Using AI to Generate a Funnel

For those who want a streamlined creation process, involve.me’s AI feature can generate a funnel based on simple prompts.

Input what you need in your funnel, such as your business type, the objective of the funnel, and any specific features you want. The AI analyzes your prompts and creates a funnel that meets your criteria, which you can then refine and customize further.

Step 3: Customize

Once you’ve selected or created your template, the next step is to customize it to fit your needs and engage your mobile audience effectively.

Use different content elements like text, images, videos, and interactive elements. Make sure these are optimized for quick loading and are easily navigable on mobile devices.

Design the content to address the needs and interests of your target audience.

Bonus: You can also use Funnel Themes to help you work faster and keep your style consistent. You can use pre-made designs from our Theme Gallery or save your own designs as themes. Later, you can apply these themes to new funnels.

Tips for Effective Content

Creating content that resonates with mobile users is key to the success of your funnel. Here are some tips:

• Keep your text concise and to the point. Mobile users prefer quick reads or bullet points that convey messages instantly.

• Use high-quality images and videos that are formatted correctly for mobile screens. Ensure visuals complement the text and add value to the user experience.

• Place clear and compelling calls to action at strategic points in your funnel. Make sure they are easy to find and tap on a mobile device.

Step 4: Adding Funnel Steps

Creating a mobile funnel involves designing a pathway that leads users through various stages of engagement, from first contact to final conversion. This includes:

• Awareness: This initial stage is about making potential customers aware of your brand or product. It’s crucial to capture attention with impactful content that resonates with the audience's needs or interests.

• Interest: Once you've captured their attention, the next step is to nurture their interest by providing more detailed information about what you offer. This could include features, benefits, or any unique selling propositions.

• Decision: At this stage, users are considering whether to take action. Provide compelling reasons or incentives, such as limited-time offers or exclusive deals, to persuade them to make a positive decision.

• Action: Finally, you need a clear call to action. This could be a purchase, a sign-up, or another conversion goal. Ensure the action step is simple and straightforward to complete on a mobile device.

To ensure a smooth transition between these stages, it’s important to effectively link each step. Therefore, arrange the funnel steps in a logical order that naturally leads users from one stage to the next. Use intuitive navigation aids like buttons, links, or swipe actions to guide users through the funnel without confusion or frustration. Here is an example of funnel I created using involve.me:

Step 5: Setting Conditions and Flows

Conditional logic allows you to create a more personalized and relevant experience by displaying content or options based on user interactions or choices. For example, you can show messages, offers, or forms as per the user’s previous actions or responses. This relevance can significantly increase engagement and conversion rates.

Moreover, it helps your funnel adapt in real-time to user behavior, providing a dynamic experience that can cater to individual needs and preferences.

Examples of Conditional Flows:

Here are some examples of how conditional flows can be implemented to guide user actions and improve outcomes:

• E-commerce Funnel: If a user selects an interest in a specific type of product (e.g., electronics), the next steps can show deals or products within that category. If they hesitate or don't engage, you might offer a discount or free shipping to nudge them toward a purchase.

• Lead Generation Funnel: Based on answers to initial quiz questions, you could direct users to different sign-up forms or content pages as per their specific business needs or interests. This customization makes the content more relevant and increases the likelihood of conversion.

Step 6: Preview and Publish

Before your funnel goes live, it’s crucial to ensure that it functions correctly across different devices and platforms:

This step is vital to catch any issues that could affect user experience, such as load times, layout problems, or interactive elements not working as expected.

Make sure to test the funnel on multiple devices (smartphones, tablets) and different operating systems to ensure compatibility and responsiveness.

Once you’re satisfied with the preview, publish your funnel.

Step 7: Data Analytics and Monitoring Performance

To understand how your funnel is performing, you need to integrate analytics that will track user interactions and conversions. Most funnel builders, including involve.me, offer built-in analytics as well as AI generated analytics reports.

Monitor specific metrics as this will help you gauge the success of your funnel and identify areas for improvement:

• Conversion Rate: Measures the percentage of users who complete a desired action.

• Bounce Rate: Tracks how many users leave the funnel without interacting.

• User Engagement: Looks at how users interact with the funnel, including time spent and interaction depth.

• Traffic Sources: Identifies where your funnel traffic comes from, helping to optimize marketing efforts.

Step 8: A/B Testing

A/B testing is essential for optimizing your mobile funnel by comparing two versions of a funnel to see which performs better.

For this, create two versions of your funnel using involve.me A/B testing feature. Change one element at a time (like a headline, image, or call to action) to understand which variation drives better results. Now conduct test by directing a portion of your traffic to each version and measuring performance.

The data collected from A/B testing should inform your decisions on what changes to make permanent. Look at the analytics to see which version had a higher conversion rate or better engagement metrics.

Use these insights to refine your funnel, applying successful elements from the test to enhance overall performance.

Why Companies Need Mobile Funnel to Boost Conversions

Companies today need to implement mobile funnels because they play an important role in connecting with the growing number of mobile users.

These funnels are customized to fit the small screens and unique browsing habits found on smartphones and tablets, which helps businesses meet customers where they are most active.

Benefits of mobile funnels for businesses include:

Enhanced Reach

Mobile funnels allow businesses to reach a broader audience. With the majority of internet users accessing the web via mobile devices, companies can engage with potential customers on-the-go, increasing the chances of capturing their attention.

Improved User Experience

Mobile funnels ensure that users have a smooth and enjoyable experience by optimizing the customer journey for mobile devices. This optimization includes faster load times, responsive designs, and interfaces that are easy to navigate on touchscreens, all of which contribute to a positive user experience.

Increased Engagement

Mobile funnels are designed to keep users engaged from the moment they enter the funnel. Features like mobile-optimized content and interactive elements like swipes and taps keep the user interested and more likely to move through the sales process.

Higher Conversion Rates

With a better user experience and increased engagement, mobile funnels naturally lead to higher conversion rates. When users find it easy and convenient to navigate and interact on their mobile devices, they are more likely to complete a purchase or sign up for more information.

How mobile funnels improve the customer journey and increase sales?

Mobile funnels streamline the path to purchase by eliminating obstacles that mobile users often encounter. This smooth pathway not only enhances the customer journey but also effectively guides users towards making a purchase.

In fact, by providing a seamless transition from one stage of the funnel to the next, companies can significantly reduce bounce rates and abandonments, ultimately leading to an increase in sales.

Moreover, businesses can gain insights into customer preferences and behaviors by analyzing user interactions within the mobile funnel. This allows them to fine-tune their strategies in real-time for even better results.

Final Words

Now that you understand the importance of a mobile funnel, it's time to take action. Don't waste another second! Start creating your own mobile funnel today to tap into the vast potential of mobile users and transform them into loyal customers. Use involve.me to craft these funnels effortlessly.

With its user-friendly interface and extensive range of customizable templates, involve.me makes it incredibly easy to design, implement, and optimize mobile funnels that drive engagement and conversions.

FAQs

1. What should I do if my mobile funnel isn’t converting as expected?

If your mobile funnel isn't performing as well as expected, consider revisiting your funnel design and content. Analyze funnel analytics to identify drop-off points or stages with low engagement. Implement A/B tests to experiment with different elements like headlines, call-to-action buttons, or images to determine what changes might improve conversion rates.

2. Are there specific industries or sectors where mobile funnels perform particularly well?

Mobile funnels can be highly effective across a wide range of industries, particularly in e-commerce, digital marketing, sales, HR, and finance. These sectors benefit significantly from mobile-optimized engagement strategies due to their high levels of customer interaction and the personal nature of mobile browsing.

3.Is a mobile marketing funnel and app store optimization (ASO) two different things?

Yes, a mobile marketing funnel and app store optimization are two distinct aspects of the app marketing journey. While ASO specifically targets improving an app’s visibility and rank to increase downloads, a mobile marketing funnel is a broader strategy designed to guide users from discovery through to actions like in app purchases, enhancing engagement and conversions throughout their journey.